Six Month PT $600
Introduction of instant search:
-Will take time for users to get used to it, will save time per search (2 seconds, but time is time)
Promote loyalty
-Consolidate query volume around more common (i.e., more profitable) paid leads could boost average price/click
-Part and parcel of GOOG monetization initiatives
PTT Notes: The search engine has been recommending search terms based on partial search phrases for quite a while so many users will already be familiar with the set up and will adopt it easily (if they haven't already adopted the idea of using the supplied/recommended most popular terms). I think that GS is wrong that there could be a bit of a period of user acceptance. The real difference is that as the user/searcher types, the results begin to appear without having chosen an entire search phrase.
Wednesday, September 8, 2010
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